Agentic Experience
A proposal for Caterpillar — from LCA, The Design Firm for the AI Age.
01 | Opening
A technician driving to a job site shouldn't have to open five apps to know which machine to start with. He should just ask.
That's the future Caterpillar described in the Forbes article. One conversation. Every machine. Every decision.
The question is how to design it so people actually trust it.
02 | What We Noticed
1.6 million connected machines. A decade of operational data. Autonomous excavators. In-cab coaching. Physical AI. A $25M workforce commitment.
Caterpillar solved the hard part. The infrastructure is real.
What hasn't been solved: how a veteran operator, a fleet manager juggling three sites, and a technician behind the wheel all experience that intelligence at the right moment, in the right way.
U.S. annual construction rework cost
Source: Autodesk/FMI 2025 — $65B annually in U.S. construction rework
30% of construction work gets redone. 40% of on-site activity isn't productive. The data was always there. The experience wasn't.
03 | The Journey
One site. Three people. Six moments.
The same intelligence threading through every person who touches the work.
This is the story the article starts to tell. Here's how we'd finish it.
Before any human arrives, CAT AI is already working. It pulls overnight weather, cross-references equipment sensors, and reads today's schedule — building the story of the day.
04 | The Thread
One AI. Three people. Six moments. The same intelligence showing up differently everywhere. Voice in the truck, ambient in the cab, narrative on the desktop, coordinated in a crisis, personal at night.
The design challenge isn't any single screen. It's the thread that connects them all.
05 | Who is Late Checkout
Late Checkout is a 50-person design and engineering studio. We design AI products and we build them. Conversation design, system architecture, safety guardrails, front-end, shipping code. Same team.
Character AI. Intuit. Slack. Paramount. Gamma. Baylor Scott & White Health.
The BSWH AI Concierge isn't a prototype. It's live, handling real patients, and they're still a client.
This pitch took three nights. Imagine three months with your data and your team.
06 | Safety & Accountability
Every moment above carries accountability.
This isn't a feature list. It's the foundation everything else is built on.